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Art Basel & Hong Kong Tourism Board: Rethinking Customer Experience Through a Novel Business Partnership
In 2024, a business partnership between Art Basel and the Hong Kong Tourism Board (HKTB) became a master class in CX and marketing.
Stephanie Thum, Ph.D., CCXP
Apr 21 min read
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How Dollar General Employees Flexed Their Followership Muscles, Demanded Safety on the Job, and Won
Photo of a protest, protesters have their arms raised and fists in the air. Imagine walking into your workplace and facing blocked exits,...
Stephanie Thum, Ph.D., CCXP
Mar 41 min read
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What OpenAI’s Leadership Crisis Taught the World About Followership
In November 2023, OpenAI's threatened employee walkout after the board's firing of Sam Altman turned into a master class in followership.
Stephanie Thum, Ph.D., CCXP
Feb 122 min read
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Seven Wins & Wipeouts: A Look Back at Customer Experience in 2024
Updated December 21, 2024 Customer experience (CX) has had its share of highs and lows in 2024—a roller coaster ride of triumphs that...
Stephanie Thum, Ph.D., CCXP
Dec 9, 20244 min read
42 views
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Click to Cancel? Not So Fast, Says Industry…
CX friends and enthusiasts, you didn’t really think it’d be that simple, did you? In mid-October, the U.S. Federal Trade Commission (FTC)...
Stephanie Thum, Ph.D., CCXP
Oct 24, 20243 min read
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Reality Check: The White House’s New CX Memo Spotlights Bad CX, But Isn’t the Regulatory Crackdown Some Hoped For
The White House's New Time is Money Memo Spotlights Bad CX But Isn't the Regulatory Crackdown Some Hoped For
Stephanie Thum, Ph.D., CCXP
Aug 13, 20243 min read
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3 New Industry Reports Track What Matters to the Candidate Experience and How Companies Are Measuring Up
Job candidates, like customers, are human beings who shape their perceptions of an organization based on their experiences.
Stephanie Thum, Ph.D., CCXP
Aug 8, 20244 min read
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Is Your CX Strategy Ethically Sound? 3 Major Cases to Consider
CX professionals can help build a future where exceptional customer experiences go hand-in-hand with ethical business practices.
Stephanie Thum, Ph.D., CCXP
Jun 17, 20242 min read
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From CX Basics to CX Brilliance: Why Circular Design is a New Must-Have Skill for CX Pros
Customer experience (CX) professionals have complex jobs. In the C-suite, they carry the torch for customers while balancing what is best...
Stephanie Thum, Ph.D., CCXP
Mar 3, 20243 min read
60 views
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Igniting Creativity: Balancing a 9-to-5 and a CX Passion Project
Juggling a 9-to-5 and a passion project can ignite one’s creativity. Even as I've been exploring another professional world away from CX...
Stephanie Thum, Ph.D., CCXP
Jan 16, 20241 min read
15 views
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Decoding Government CX Acronyms: A Revised Guide for Practitioners and Consultants - Available in January on Amazon
Hello, friends and colleagues! Almost three years after publishing my Dictionary of U.S. Federal Government Terms, Phrases, and Acronyms,...
Stephanie Thum, Ph.D., CCXP
Dec 23, 20232 min read
24 views
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CX Ignored: Unraveling the Unwritten Rules of Customer Sludge
There are a few well-known but unwritten beacons in customer experience. Here’s one: Don’t give customers the runaround on purpose to...
Stephanie Thum, Ph.D., CCXP
Dec 22, 20232 min read
45 views
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When great government CX pep talks come in the form of a celebrity blog post
Sometimes the biggest inspirations come in the form of blog posts. Earlier this month, Melinda French Gates posted an article on the Bill...
Stephanie Thum, Ph.D., CCXP
Oct 23, 20222 min read
22 views
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Digital Transformation Leadership: Making the Case for Followership. (Yes, followership!)
“Followership is not a term of weakness, but the condition that permits leadership to exist and gives it strength.” -Ira Chaleff, The...
Stephanie Thum, Ph.D., CCXP
Feb 1, 20224 min read
124 views
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Customer fury, narcissism, and digital vigilantism: 5 studies on the stormy side of CX
Most of us would prefer to love our customers, but the feeling isn’t always mutual. Customers can be unruly. They can hate your brand,...
Stephanie Thum, Ph.D., CCXP
Jan 3, 20222 min read
101 views
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U.S. Federal Government CX: A Roundup of Stuff to Know, Beyond the New Presidential EO
President Biden’s new executive order (EO) on customer experience lit up the social streams like nothing I’ve seen in quite some time....
Stephanie Thum, Ph.D., CCXP
Dec 17, 20213 min read
25 views
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Book review: Why the most important customer experience book of 2022 is a book about sludge.
When you make customers jump through hoops, negative things are bound to happen. One of those negative things is customers eventually...
Stephanie Thum, Ph.D., CCXP
Dec 13, 20214 min read
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Tips, Tools, and Tech for Better CX in 2022: Ten Leaders Weigh In
By Stephanie Thum, CCXP Show of hands. Who’s setting business priorities for 2022? How the world understands customer and employee...
Stephanie Thum, Ph.D., CCXP
Nov 22, 20213 min read
24 views
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Showcasing CX Excellence: Submit Your Business Case Study to SAGE Publishing for Academic Use
Hi, friends! I'm so excited to share with you my new collaboration with SAGE Publishing, the global academic publisher of books,...
Stephanie Thum, Ph.D., CCXP
Oct 21, 20212 min read
22 views
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Customer Apologies, Language, and Sludge: 3 New Scholarly Articles for Your CX Reading List
Podcasts, blogs, reports, and books are great for staying sharp on the fundamentals and trends in customer experience management (CX). On...
Stephanie Thum, Ph.D., CCXP
Oct 4, 20212 min read
87 views
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