top of page
Search
Stephanie Thum, Ph.D., CCXP
Jun 17, 20242 min read
Is Your CX Strategy Ethically Sound? 3 Major Cases to Consider
CX professionals can help build a future where exceptional customer experiences go hand-in-hand with ethical business practices.
14 views0 comments
Stephanie Thum, Ph.D., CCXP
Jan 3, 20222 min read
Customer fury, narcissism, and digital vigilantism: 5 studies on the stormy side of CX
Most of us would prefer to love our customers, but the feeling isn’t always mutual. Customers can be unruly. They can hate your brand,...
100 views0 comments
Stephanie Thum, Ph.D., CCXP
May 17, 20214 min read
Customer Expectations Are Changing. But These 7 Things Haven’t Changed About Customer Experience.
Sometimes it seems like everything has changed in CX. But some things have not changed. Here are 7 examples.
516 views0 comments
Stephanie Thum, Ph.D., CCXP
May 10, 20213 min read
PegaWorld iNspire: 5 Customer Experience Session Replays You Really Shouldn’t Miss
This blog post is sponsored by Pegasystems. Peace out, PegaWorld 2021! Your virtual event gave us colorful branding, lively...
105 views0 comments
Stephanie Thum, Ph.D., CCXP
Mar 24, 20213 min read
New Research: 4 Ways Marketers Can Use Online Customer Reviews to Unleash Sales Opportunities
These customer-written, public gems are about far more than just words on a screen.
164 views0 comments
Stephanie Thum, Ph.D., CCXP
Dec 22, 20204 min read
Power Up: Expert Tips to Supercharge Your CX in 2021
Show of hands, who’s ready for a CX recharge in 2021? The good news is, when you're setting priorities for your business in 2021, there...
86 views0 comments
Stephanie Thum, Ph.D., CCXP
Nov 18, 20204 min read
Privacy-Centric Vs. Personalized Customer Experiences: The New Balancing Act for CX
There are two big conversations happening about customer experience right now. There’s one conversation about data privacy being most...
150 views0 comments
Stephanie Thum, Ph.D., CCXP
Jul 18, 20203 min read
Want to improve customer experience? Start with content!
This article originally appeared on The Future of Customer Engagement and Experience. Communication is fundamental to customer...
55 views0 comments
Stephanie Thum, Ph.D., CCXP
Jul 13, 20204 min read
B2B Influencer Marketing: They Can Own Your Brand Better Than You
If you’re someone who bristles when they hear the term “influencer marketing” and the thought of collaborating with an influencer in your...
9 views0 comments
Stephanie Thum, Ph.D., CCXP
Jun 25, 20203 min read
COVID19 E-Commerce Stats Are Staggering. What Now for Businesses?
This article originally appeared on The Future of Customer Engagement and Experience. Mind-blowing. Eyebrow-raising. Staggering. No...
11 views0 comments
Stephanie Thum, Ph.D., CCXP
Jan 14, 20204 min read
Wait and See: Four Ways To Keep The Customer Experience Going When Uncertainty Looms
This post and video were originally created for SAP and appeared on DigitalistMag.com. “Wait and see.” That phrase can be like a huge,...
14 views0 comments
bottom of page